Facts vs Myths

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Country/partner countries

Project lead partner/organization and contact person (e-mail, links) project website
Open Society Institute - Sofia

Project information – start and end date (if available)
Start date: 10.2011.
End date: 02.2013.
Duration: 16 Months

Summary (goals and purposes of the project)
The attitude ot majority towards Roma is based on negative stereotypes and prejudices. To offer an innovative approach and methodology, combined with adequate activities to reduce or at least contest the myths surrounding Roma in Bulgaria. Application of social marketing as an approach for achieving social change, aiming at reducing or at least contest the myths surrounding Roma in Bulgaria. Strengthen Roma Inclusion as a high priority and part of successful broader societal development in Bulgaria through the conduct of debates on the Roma inclusion, social distances and prejudices in terms of providing the community with public services and promotion of best practice in the area of Roma Inclusion. Increase public awareness on the intolerant attitude and prejudices existing in the society and identifying adequate communication methods for combating it

Results of the project
A report that alerts the society on trends related to reaffirming social distanced against Roma and other ethnic minority groups in Bulgaria regarding education, housing, employment and residential distances. 5 documentaries have been developed and uploaded to the internet. The awareness and the attention of the society has been attracted and increased toward the issues of negative stereotypes against Roma. Publications for the public event in Plovdiv, reflecting the fact that the Roma from Stolipinovo do pay their electricity bills as well as reflecting the data on the social distances between Roma and non-Roma in the Bulgarian society. Publications – video, radio, printed and internet – have been published in 25 media outlets. 17 out of the 25 publications have been viewed by 13847 people. The videos have been watched by 2120 people (online). Spots and short documentary have been watched on TV (estimations) – approximately by 45 000 people. A report on Social distances and ethnic stereotypes towards Roma and some other minority groups in Bulgaria has been developed. It will also be translated in Bulgarian and disseminated among interested parties: NGOs, Public institutions, independent experts – in Bulgaria and abroad. Measured social attitudes towards Roma, enabling NGOs and public institutions to better plan further activities on overcoming the social distances between Roma and the rest of the population. Increased awareness and of the public institutions, NGOs and private companies towards the issues of multicultural diversity and enabling them to distinguish facts from myths regarding Roma

Who will benefit from this project (target group)
Roma and non Roma community, NGOs, public institutions, independent experts – in Bulgaria and abroad

Sources of funding
Amount: 20.058,75 Euro
Donated by: Open Society Institute - Sofia